Lenovo is a global leader in innovative technology solutions, operating at the forefront of the PC, smart devices, and IT services industries. As a company committed to driving meaningful progress through cutting-edge technology, Lenovo places a strong emphasis on data-driven decision-making and strategic communication.
This role is pivotal in supporting Lenovo’s global communication efforts by turning raw data into actionable insights that influence the company’s messaging, performance, and future strategies. By leveraging advanced measurement tools and storytelling techniques, the position ensures that Lenovo’s communication strategies resonate effectively with diverse audiences worldwide.
Lenovo values analytical expertise, creativity, and the ability to distill complex information into impactful narratives. The role directly contributes to Lenovo’s mission of fostering innovation, enhancing customer engagement, and maintaining its position as a trusted global technology leader. Through close collaboration with internal teams and external research agencies, the candidate will play a key role in shaping Lenovo’s global and local communication strategies, driving impactful outcomes for the brand.
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Lenovo Data Analyst Roles & Responsibilities of the Candidate:
- Interpret the raw data outputs from measurement tools and cross reference data across different sources and turn them into global and local actionable insights to inform our comms performance and future strategy.
- Design and present data in an easy to understand way or in a dashboard format for senior management
Requirements:
- Have experience/expertise using different global comms measurement tools (e.g. Meltwater, Sprinklr, Memo, Tableau, Brandwatch, Audiense, Muckrack, Newswhip, etc)
- Have excellent communicate and storytelling skill, to deliver the insights behind the data.
- Should be experienced, proficient and creative in PowerPoint
- Effective communications and data driven storytelling for the measurement reporting
- Should have strong analytic skill to interpret raw research data outputs on a range of topics obtained from researchers/agencies and extract global and local key takeaways/insights for storytelling.
- Have experience/expertise in conducting primary research working with internal teams (e.g. PCSD customer insights team, Geo PR teams, etc.) and with external research agencies (e.g. Zeno, Forrester, etc.)
- Have experience and expertise in conducting secondary research on their own using self-serve tools or online resources.
Additional Information:
Job Location(s): Bangalore
Working Days: 5 Days
Experience: No prior experience required